The Six Core Values of Juniper Unmanned

These guiding principles define the Juniper Unmanned culture and who we are as people. We thrive as an organization by acknowledging and adhering to these six core values. When people join Juniper Unmanned, they are asked to verbally commit to each of these values by stating, “I’m in”. Each week we recognize the actions people have taken that represent one or more of these values and how those actions have contributed to the mission.


  • We have an “all for one” culture.
  • We are empathetic and compassionate to one another’s needs and struggles.
  • We treat each other with dignity (no shaming).
  • We confront our issues with one another directly and respectfully (no manipulation or leverage).
  • We recognize our need for one another and appreciate the differences each person brings.


  • We have a “one for all” culture.
  • Everyone at Juniper Unmanned acts for the greater good of the organization.
  • We are all responsible – nobody says, “it’s not my job”.
  • We win together and everyone participates in our victory celebrations.
  • We optimize our work by knowing each other well enough to anticipate one another’s actions.


  • We care, and value our clients and their needs in their organizations.
  • We find joy and contentment in helping our clients be successful.
  • We understand our client’s needs and work to exceed their expectations.
  • We measure our success by the value we bring to our clients.
  • We are committed to win-win relationships with our clients.


  • We are authentic and transparent with one another.
  • We are honest and direct. People are kind and clear with one another.
  • Everyone is valued for ideas and suggestions they provide.
  • Everyone has the freedom, and expectation, to voice their opinion.
  • Everyone owns up to their mistakes.


  • We lead our industry in thought and practice.
  • We exceed our client’s requirements every time.
  • We are results oriented.
  • We do the hard stuff well.
  • We are the best in the world at what we do.


  • We make decisions and take actions based on underlying honorable principles.
  • We are fair minded.
  • We work for what is right and good.
  • We uphold the highest moral standards.
  • Employees at Juniper Unmanned encourage one another to do the right thing.

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